The Internet is saturated with advice and tips designed to power SEO services. These include keyword research, content creation and publication, meta-data optimization, and link building, among others. While Google’s ever evolving algorithms, the introduction of new technologies and devices, as well as changes in consumer behavior, have radically altered the SEO landscape, some fundamentals remain…well, fundamental.
Don’t believe me? Take a look at these enduring SEO fundamentals:
- Post high-quality content that your clients’ audience wants to read – The plain and simple requirement for content is that it must be informative and original. This was, and still is, the driving concept of content writing. You might have encountered tips on how to “creatively” insert keywords, or write attention-grabbing headlines, but at the end of the day, what matters most is the importance of what you’re saying. Focus on creating content that your target audience wants to read. The better your content is, the more likely that it will be shared and links will accrue. As long as people use search engines to look for information, high-quality content will be king. Most people now reiterate the need for high-quality content due to Google’s algorithm upgrades, but this has been the purpose of content writing in the first place.
- Choosing the right keywords is important, but content is the meat on the bones– You might have encountered informative articles that focus on keyword analysis and selection (such as this comprehensive com piece). While it is true that keyword density plays a factor in your clients’ search engine rankings, it doesn’t mean that your clients’ entire SEO campaigns should be anchored to a limited set of keywords/keyphrases. Like their namesakes, keywords can open doors, but what lies behind these is what truly holds value—in this case, content. Even if you choose the correct keywords for your clients’ campaigns, you still won’t get the results they’ll expect if you fall short in providing high-quality content.
- Don’t neglect your social media audience – The main point of creating high-quality content is getting people to consume this content, and eventually, take a desired action. With so much public attention focused on popular social media sites, you need to go where the action is. Choose one to three social media platforms that are suited to your clients’ business and market, and post native content to drive clicks and improve organic rankings on search results pages.
If your agency needs help when it comes to creating winning SEO marketing strategies for your clients, SEO services outsource partners, such as SEO Marketing Machine, can help.