Larger brands and mega-corporations often seem to have the upper hand in SEO, making smaller and locally-owned businesses feel like they can’t compete with the big boys (and therefore, have no chance of connecting with their target audience online). It’s no surprise that many larger brands and mega-corporations’ websites appear in top ranking positions on search results, for they already have decades worth of content, millions of inbound links, and numerous online visitors.
As impossible as it may seem, marketing for small and locally-owned businesses (and pitting them against bigger brands) is no longer a daunting task. Effective SEO strategies have become more holistic and comprehensive in their scope, it’s no longer about getting the most number of inbound links or identifying that “magic keyword.” Instead, it’s about long-term goals, like building an online audience, driving traffic to websites, and gaining conversions and sales.
Listed below are some updated SEO tips that digital marketers will find useful:
Start with Google’s Webmaster Guidelines
Speaking to VentureBeat (@VentureBeat), in an article entitled “SEO for small businesses: getting noticed is easier than you think,” Todd Friesen shared that the Google Webmaster Guidelines are the best place to start. These guidelines greatly help in building a website in a way that makes it easier to be indexed by search engine crawlers. Friesen also recommends that a website’s HTML be kept clean and that the website loads as fast as possible.
These guidelines greatly help in building a website in a way that makes it easier to be indexed by search engine crawlers.
In the end, building an SEO-friendly website is grounded on providing users with the best experience possible. All the things that hinder users from achieving a smooth browsing experience, including slow loading times, will negatively affect a website’s rankings on the search results pages.
Content is Still King
“Search engines want content,” says Friesen. He’s not talking about content for the sake of content, but rather, high-quality content that users will find both interesting and authoritative. This is, according to Friesen, the best asset a small business can have. Digital marketers and agencies that offer SEO services to their clients also need to ensure that the content they produce is distributed through the right content distribution channels at the right frequency to ensure optimum results.
Optimize for Local Searches
In an article for Entrepreneur (@Entrepreneur), entitled “5 Ways Small Businesses Can Compete With Giants in SEO,” Jayson Demers says that targeting a more local audience is one way of beating bigger brands in SEO. Local search, he says, is becoming more important for business owners with websites. Marketers can dominate this niche by ensuring that the websites’ content contains neighborhood-specific keywords instead of city and state names.
Helping small and locally-owned businesses dominate their target markets is an achievable objective. This, along with many other objectives, can be realized when you outsource search engine optimization to reputable white label SEO service providers, like SEO Marketing Machine.