Through their profound influence in the technology industry and their constant innovations and updates, Google has transformed the SEO marketing industry. Google Search, with its ever-changing algorithms dictates how businesses and digital marketing professionals optimize websites and web pages. Those who play by Google’s rules are more likely to see their web properties displayed prominently on the organic portion of the SERPs when targeted keywords and keyword phrases are typed by users.
On the other hand, with the growing sophistication of smartphone technology, it’s no longer enough for digital marketing professionals to ensure that their clients’ websites are built and optimized for desktop, as they also have to ensure that their clients’ websites are mobile-friendly and mobile-optimized.
An article recently published on inman discussed some of the mobile SEO updates that are changing the digital marketing landscape. What are some of the highlights from this article? First, trending live tweets are now being featured in mobile search results—a feature which can be maximized by brands that want to capture and nurture more leads. (Brands can improve their online visibility by tweeting relevant opinions about trending topics.)
Second, mobile apps are now being indexed by Google, which means that digital marketing professionals need to optimize their clients’ mobile apps so that they display on Google’s mobile search results for relevant searches.
A Move Towards Mobile Website Optimization
In February 2015, Google announced that starting on April 21, 2015, it would be expanding the use of mobile-friendliness as a ranking signal. Following the update’s rollout, websites that carry Google’s “mobile-friendly” label were more likely to receive good rankings on the mobile search results. (Some call this mobile-friendly update “Mobilegeddon”.) However, websites and web pages that aren’t deemed mobile-friendly by Google could see huge losses in traffic from mobile sources.
PerformanceIN cites that during London Tech Week, Google UK-Ireland executive Eileen Naughton revealed that 50% of searches now come from mobile users. In short, the mobile tipping point is affecting all industries and niches.
For instance: in the real estate industry (one of the largest industries where online marketing is booming), it’s interesting to note that half of all homebuyers look for listings on mobile sites or apps. If you’re representing real estate agents or brokerages, you should definitely ensure that their websites are mobile-optimized, to ensure that they’re highly visible to their prospects and clients.
Are Online Marketers and Businesses Keeping Up?
Rather shockingly, the total number of mobile-friendly web pages increased by a small percentage (3% to be exact) after the mobile-friendly update was rolled out. Regardless of the reason for this lack of universal compliance, it’s clear that brands that aren’t optimizing their websites for mobile devices will eventually lose valuable traffic from mobile sources.
If you need a hand in updating your clients’ websites, consider SEO marketing outsource services offered by companies like SEO Marketing Machine. You can count on the experts to do the nitty-gritty for you, while you and your clients enjoy the profits. Outsourcing your clients’ SEO needs will also help you scale your business faster.