An SEO Reseller Can Drive Organic Traffic with Long-Tail Keywords

An SEO Reseller Can Drive Organic Traffic with Long-Tail Keywords - SEOMM

Are you still targeting two or three keywords for a website? The following bit of new information might convince you to do otherwise. During the AMA Content Marketing Conference, Chris Baggott of Compendium showed that 70% of most searches are long-tail searches. Therefore, by targeting long-tail keywords, websites will find little competition, thus yielding higher conversion rates. … [Read more...]

SEO Services that Help Small Businesses Compete with the Big Boys

SEO Services that Help Small Businesses Compete with the Big Boys - SEO Marketing Machine

Larger brands and mega-corporations often seem to have the upper hand in SEO, making smaller and locally-owned businesses feel like they can’t compete with the big boys (and therefore, have no chance of connecting with their target audience online). It’s no surprise that many larger brands and mega-corporations’ websites appear in top ranking positions on search results, for they already have decades worth of content, millions of inbound links, and numerous online visitors. … [Read more...]

How to Improve Your SEO Efforts: Know What’s Effective and What’s Not

How to Improve Your SEO Efforts Know What’s Effective and What’s Not - SEO Marketing Machine

Online marketing isn’t as easy as some people think. There’s a lot of chaff to sift through, and online marketing gurus have been trumpeting their knowledge of SEO for years. This has led to the accumulation of a lot of information about online marketing and SEO. Learning how to improve your SEO efforts involves knowing whether a piece of advice is worth following or not. … [Read more...]

Know the Tricks: SEO Marketing Basics You Shouldn’t Ignore this 2015

Know the Tricks SEO Marketing Basics You Shouldn’t Ignore this 2015 - SEO Marketing Machine

SEO marketing is a constantly changing landscape. It can be difficult for SEO resellers to keep up with the current best practices if their attention is divided among various business operations. This is one of the reasons why it pays to outsource SEO campaigns to reputable white label SEO service providers, as they apply the most effective and current best practices. … [Read more...]

Adding a Little Black to the Mix Is Not Always Bad for an SEO Reseller

Adding a Little Black to the Mix Is Not Always Bad for an SEO Reseller - SEO Marketing Machine

Countless debates have stemmed from the use of black hat optimization tactics. However, while it is true that most black hat practices are condemned by Google due to their manipulative and deceptive nature, it is also a well-known fact that some of the most successful companies today have used aspects of such tactics to rise above others in an extremely congested market. White hat SEO is considered to be the “legal SEO” because the optimizer follows Google’s guidelines, and is more focused on … [Read more...]

Why the Basics of SEO Services are also the Biggest Secrets to Success

Why the Basics of SEO Services are also the Biggest Secrets to Success - SEO Marketing Machine

The Internet is saturated with advice and tips designed to power SEO services. These include keyword research, content creation and publication, meta-data optimization, and link building, among others. While Google’s ever evolving algorithms, the introduction of new technologies and devices, as well as changes in consumer behavior, have radically altered the SEO landscape, some fundamentals remain…well, fundamental. Don’t believe me? Take a look at these enduring SEO fundamentals: Post … [Read more...]

TOP 3 SEO Mistakes. Successful Tips on How to Improve SEO Returns for You & Your Clients

TOP 3 SEO Mistakes. Successful Tips on How to Improve SEO Returns for You & Your Clients - SEO Marketing Machine

When your SEO strategies are effective, you visibly reach your goals in terms of page views, conversions, increases in revenue, and other metrics. You can measure the return on investment and present the results to your clients. On the contrary, if you’re falling short on your objectives or target metrics, and if you can’t sustain the success of your strategies, these would be detrimental to how clients regard your services. The content you generate for your clients won’t be found, and they … [Read more...]

Mobile SEO Marketing: Are You Keeping Up with Google’s Latest Updates?

Mobile-SEO-Marketing-Are-You-Keeping-Up-with-Google-Updates-SEO-Marketing-Machine

Through their profound influence in the technology industry and their constant innovations and updates, Google has transformed the SEO marketing industry. Google Search, with its ever-changing algorithms dictates how businesses and digital marketing professionals optimize websites and web pages. Those who play by Google’s rules are more likely to see their web properties displayed prominently on the organic portion of the SERPs when targeted keywords and keyword phrases are typed by users. On … [Read more...]

How Outsourcing Helps You Build Your Clients’ Brand Authority Online

How-Outsourcing-Helps-You-Build-Your-Clients’-Brand-Authority-Online-forweb

In our increasingly connected world, many business owners realize that maintaining a business website and a dynamic presence on social media often leads to better results than more traditional forms of marketing, such as print advertising. The Internet is often the first resource consumers turn to when they’re searching for new products and services, and when they are searching for answers to their queries. … [Read more...]

White Label SEO Services: Four SEO Tactics to Implement this 2015

Four-SEO-Tactics-to-Implement-this-2015-forweb

Online marketers know that SEO is constantly evolving in response to major changes to the search engine algorithms. Google has made strides to improve its organic search results by releasing the Penguin, Panda, Hummingbird, and other algorithms. These algorithms have reduced the number of spammy, irrelevant, and low-quality results in the organic portion of the SERPs. … [Read more...]