Countless debates have stemmed from the use of black hat optimization tactics. However, while it is true that most black hat practices are condemned by Google due to their manipulative and deceptive nature, it is also a well-known fact that some of the most successful companies today have used aspects of such tactics to rise above others in an extremely congested market.
White hat SEO is considered to be the “legal SEO” because the optimizer follows Google’s guidelines, and is more focused on optimizing for the visitors instead of for the search engines. Black hat SEO, on the other hand, has clear intentions of improving rankings on search results through tactics that are deemed inappropriate by Google. What most people don’t realize is that the most successful SEO campaigns actually mix the best characteristics of both strategy types.
In fact, some argue that “grey hat” is the most predominant tactic used today. Grey hat simply means that both black and white hat tactics are used to boost rankings on organic search engine results without getting penalized. The goal is still to attract visitors with well-written and high quality content, with a conscious goal of affecting search rankings. A common technique used by various private label SEO reseller firms is to utilize the expertise of specialist companies, like SEO Marketing Machine.
Creating high-quality content can be extremely difficult for SEO resellers, so some outsource this job to white label outfits that create useful and informative content for their clients. Along the way, some anchor links and optimization strategies are employed to boost rankings. By subtly blending and using both black and white hat strategies, an SEO reseller can significantly improve both the results and the client’s reputation.
Here are some recommended ways to employ both black and white tactics as proposed by Sycosure.com:
- 1-29% Grey Hat – With this set-up, the campaign’s strategy is mostly white-label tactics, but the SEO specialists use disposable websites to gain intelligence on how Google algorithms work by testing SEO variables. The disposable sites allow them to identify and plan ways of correcting a site that has been penalized for black hat tactics.
- 30-49% Grey Hat – This strategy adds more low-risk black hat tactics to better influence search results.
These are just a few of the proposed ways on how to keep a campaign predominantly white-label without raising any red flags for not following Google’s guidelines. A little help doesn’t necessarily harm the site.