Adding a Little Black to the Mix Is Not Always Bad for an SEO Reseller

Adding a Little Black to the Mix Is Not Always Bad for an SEO Reseller - SEO Marketing Machine

Countless debates have stemmed from the use of black hat optimization tactics. However, while it is true that most black hat practices are condemned by Google due to their manipulative and deceptive nature, it is also a well-known fact that some of the most successful companies today have used aspects of such tactics to rise above others in an extremely congested market. White hat SEO is considered to be the “legal SEO” because the optimizer follows Google’s guidelines, and is more focused on … [Read more...]

Why the Basics of SEO Services are also the Biggest Secrets to Success

Why the Basics of SEO Services are also the Biggest Secrets to Success - SEO Marketing Machine

The Internet is saturated with advice and tips designed to power SEO services. These include keyword research, content creation and publication, meta-data optimization, and link building, among others. While Google’s ever evolving algorithms, the introduction of new technologies and devices, as well as changes in consumer behavior, have radically altered the SEO landscape, some fundamentals remain…well, fundamental. Don’t believe me? Take a look at these enduring SEO fundamentals: Post … [Read more...]

TOP 3 SEO Mistakes. Successful Tips on How to Improve SEO Returns for You & Your Clients

TOP 3 SEO Mistakes. Successful Tips on How to Improve SEO Returns for You & Your Clients - SEO Marketing Machine

When your SEO strategies are effective, you visibly reach your goals in terms of page views, conversions, increases in revenue, and other metrics. You can measure the return on investment and present the results to your clients. On the contrary, if you’re falling short on your objectives or target metrics, and if you can’t sustain the success of your strategies, these would be detrimental to how clients regard your services. The content you generate for your clients won’t be found, and they … [Read more...]

Mobile SEO Marketing: Are You Keeping Up with Google’s Latest Updates?

Mobile-SEO-Marketing-Are-You-Keeping-Up-with-Google-Updates-SEO-Marketing-Machine

Through their profound influence in the technology industry and their constant innovations and updates, Google has transformed the SEO marketing industry. Google Search, with its ever-changing algorithms dictates how businesses and digital marketing professionals optimize websites and web pages. Those who play by Google’s rules are more likely to see their web properties displayed prominently on the organic portion of the SERPs when targeted keywords and keyword phrases are typed by users. On … [Read more...]